Online Grocery
Welcome Bag

Activate millions of first-time Walmart Online Grocery buyers with a sample or full size product presented inside custom tote bags given to shoppers during curbside pick-up. 


Program Benefits

  • Surprise and delight customers during their first experience with Walmart Online Grocery

  • Reach the coveted early adopter and Millennial mom target audiences 

  • Benefit from category exclusivity for a one-to-one conversation with consumers 

  • Amplify your brand’s social presence with crossover posts and sharing

Fast Facts

Walmart Grocery Pickup is available in 1128 stores across 274 markets.

The Walmart Online Grocery Shopper

  • Nearly one third are Millennials with children

  • More than half earn between $61K and $100K

  • Busy, on-the-go household decision makers

Walmart Grocery Sampling
Category Sales Lifts

Sweets 257%

Snacks 141%

Meal Solutions 108%

Breakfast 105%

Beverage 94%

HBA 201%


Walmart Online Grocery
Themed Events

Leverage the power of key merchandising periods with Walmart Grocery Themed Events. Published seven times a year, branded sample bags featuring the highest quality food, snack, beverage, household and beauty products are delivered to moms on the go during popular holidays and seasonal transitions.

Themed events are a perfect complement to in-store and online shopper marketing programs directed at Walmart’s online grocery customer base.


Themed Events Calendar

December 2017

January 2018
Big Game

March 2018

May 2018
Mother’s Day

August 2018
Back To School

October 2018

December 2018


Custom sponsorship opportunities are available on a limited basis with Walmart approval.
Please email BrandShare to participate.


Interview with 8th & Walton

Bart Smith speaks with Jarrod Davis at 8th and Walton on reaching and engaging the busy online shopper through Walmart Online Grocery sampling.


Digital Activation

Select brands who meet distribution minimums may qualify for a Featured Item rotation on the Walmart Online Grocery home page at Walmart’s discretion.


Social Media Posts