BrandShare Names News Corp Veteran Alan Verdun To New Post as Executive Vice President of Sales and Marketing
E-commerce Sampling Leader Creates EVP Role To Expand Growth and CPG Brand Relationships
NEW YORK, Dec. 13, 2017 – BrandShare®, the world's first and largest e-commerce media and sampling network, today announced the appointment of Alan Verdun to the new position of Executive Vice President of Sales and Marketing, in a move to build on the company’s growth and nurture deeper relationships with major brand clients.
Verdun spent 22 years in business development and management positions with News America Marketing, the News Corporation division that delivers FSI, in-store and digital media to shoppers in the U.S. and Canada. In his last role at News America, as Executive Vice President of Sales, he led a 120-member team and oversaw more than $450 million in business from clients such as Johnson & Johnson, Unilever, Reckitt Benckiser and Cola-Cola. Verdun also headed the Smart Source Media Group and Custom Media-Direct Response Division.
Immediately prior to joining BrandShare, he was Chief Growth Officer of Touchstorm, a technology-enabled services company that builds video audiences for the world’s largest brands.
“We are thrilled to have Alan as a key member of our leadership team,” said BrandShare President and CEO Doug Guyer. “Drawing on his rich CPG, DTC and digital marketing expertise, Alan will play a major role in marshaling our next chapter of growth while fostering deeper connections with BrandShare’s current and potential clients.”
Experiencing rapid growth tied to the E-commerce boom, BrandShare has projected that its E-commerce sampling, which promotes hundreds of world-leading brands by providing product samples and brand offers inside online order packages, will increase 366% from 2013 to 2017. BrandShare expects brand investment in sampling to rise 5% this year, reaching $34.12 billion, and to increase at a 4.6% CAGR to $40.69 billion by 2020.
BrandShare® is the world’s first and largest E-commerce Media and Sampling Network. Built on partnerships with more than 760 E-commerce retailers, this proprietary network enables brands to share samples, premium offers, digital content or invitations-to-try with target consumers at the key point of usage – their home. The network has distributed over 2.48 billion targeted, brand loyalty-building experiences to buyers in 42 lifestyle and psychographic categories since BrandShare was founded in 1984. BrandShare is also Walmart’s partner in the development of management of the retailer’s loyalty and subscription sampling programs, which include the Walmart Online Grocery Welcome Bag, the Walmart Beauty Box and the Walmart Men’s Grooming Kit.
Current clients include hundreds of the world’s largest packaged goods and services companies, such as Johnson & Johnson, Unilever, P&G, L’Oreal, Garnier, Quaker, PepsiCo, Mars, Mondelez, Chattem, Kao Brands, Clorox, Coty, Beiersdorf, Ocean Spray, Galderma, Pfizer, Campbell’s, General Mills, Starbucks and Nestle.
Wendy Marx, Marx Communications, (203) 445-2850, [email protected]