Online Grocery
Store Launch Bag

Activate millions of first-time Walmart Online Grocery buyers with a sample or full size product presented inside custom tote bags given to shoppers during curbside pick-up. 


Program Benefits

  • Surprise and delight customers during their first experience with Walmart Online Grocery

  • Reach the coveted early adopter and Millennial mom target audiences 

  • Benefit from category exclusivity for a one-to-one conversation with consumers 

  • Amplify your brand’s social presence with crossover posts and sharing

Fast Facts

Walmart Grocery Pickup is available in 1223 stores across 275 markets.

The Walmart Online Grocery Shopper

  • Nearly one third are Millennials with children

  • More than half earn between $61K and $100K

  • Busy, on-the-go household decision makers

Walmart Grocery Sampling
Category Sales Lifts

Sweets 257%

Snacks 141%

Meal Solutions 108%

Breakfast 105%

Beverage 94%

HBA 201%


Online Grocery
Themed Events

Leverage the power of key merchandising periods during curbside pickup.

Learn more Participate

Interview with 8th & Walton

Bart Smith speaks with Jarrod Davis at 8th and Walton on reaching and engaging the busy online shopper through Walmart Online Grocery sampling.


Digital Activation

Select brands who meet distribution minimums may qualify for a Featured Item rotation on the Walmart Online Grocery home page at Walmart’s discretion.


    Social Response


    OGP customers share their love for the Welcome Bag with organic social posts shared across Facebook, Instagram and Twitter.