Walmart Online Grocery
Themed Events

Leverage the power of key merchandising periods
during curbside pickup.

 
 
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Sampling events are enhanced by
value-added digital support from Walmart.

 

On-Site Banner Ad

Placed on grocery.walmart.com seven days before distribution.

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Customer Email

Sent to 2.8 million active
Walmart Grocery shoppers.

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Facebook Post or Ad

Promoted on the
official Walmart page.

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Walmart has 34+ million
likes on Facebook.

 
 

 
 

In further support of Walmart OGP Themed Events,
BrandShare is also launching

Connected Sampling
Digital Retargeting

Brands will now have the ability to digitally retarget
Walmart Online Grocery customers with display ads redirecting them
to grocery.walmart.com for full-size product purchase consideration.

 
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Theme it out.

Custom bags featuring food, snack, beverage, household and personal care products are hand-delivered to Online Grocery Pickup customers during popular holidays and events.

 
 
 

 
 
 

2018 Walmart OGP
Themed Events

 
Game TimeSOLD OUT SpringIN PROGRESS Mother's Day
January 2018
150,000 Bags

Beverage
Chips & Pretzels
Condiments
Dips & Salsa
Drink Mixer
Trash Bags
March 2018
150,000 Bags

Arts & Crafts
Beverage
Chocolate
Cleaning Products
Kids’ Juice
Seasoning

Participate
May 2018
200,000 Bags

Beverage
Skin Care
Hair Care
Cake Mix
Breakfast Item
Stationery

Participate


Back to School Halloween Holiday
August 2018
200,000 Bags

Beverage
School Supplies
Lunch Item
Protein Bar
Jams & Spreads
Sports Drink

Participate
October 2018
250,000 Bags

Baked Dish
Beverage
Candy
Crackers
Fruit Snacks
Oral Care

Participate
December 2018
250,000 Bags

Beverage
Bread Crumbs
Cookies
Cooking Oil
Dressings
Rice & Grains

Participate
 
 
 
 
     

    Social Response

    #WalmartGroceryTreats

    OGP customers share their love for the Themed Event Bag with organic social posts shared across Facebook, Instagram and Twitter.