SAMPLING DESERVES A ROUND OF A-PAWS

 

Like any good parent, pet owners are always looking for new products to make life easier while keeping their fur babies happy and healthy. Our Pet Network case studies prove Connected Sampling™ is the purr-fect way to find your new, fur-ever customers.

 
 
 
 
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CAT LITTER

A popular household products brand partnered with Brandshare to increase awareness and encourage purchase of their dust-free cat litter. The digital campaign targeted cat owners and drove purchase through a leading online retailer. Results included increased brand awareness and purchase intent.

 
 
 
 
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CAT TREATS

A leading cat food brand distributed coupons for their new cat treat product to a targeted audience of pet owners through e-commerce packages. The campaign resulted in increased brand awareness, product trial, and purchase intent along with glowing consumer feedback on both the product and campaign.

  • 84% purchased the product after receiving the coupon

  • 92% said their pet liked the product

“Thanks for the coupon! We have nine cats and buy lots of cat treats. They really like them… We call them cat locators!” – Trisdiane E, WA

 
 
 
 
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DOG FOOD

A new dog food brand partnered with Brandshare to distribute inserts with a high value offer directly to pet owners nationwide through our experiential, Veterinary Office network. Results included increased brand awareness and purchase intent. The brand received the added value of implied endorsement from consumer-trusted veterinarians.

  • 1,503 participating vets

  • 375K pet parents reached

“We handed out inserts whenever clients asked about food recommendations”
– North Boros Veterinary Hospital, Pittsburgh, PA

 
 
 
 
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CAT FOOD

A popular cat food brand teamed up with Brandshare to distribute samples and branded inserts to a targeted audience of cat owners via direct mail. Inserts drove consumers to a digital survey garnering sweepstakes sign-ups and key consumer insights. Results included increased brand awareness, trial, and purchase intent.

  • +66% purchase intent

  • 86% opted in for additional communications from the brand

“My cat LOVED the sample I received. I purchased a case yesterday. Thank you!”
– Ted J., Scottsdale, AZ

 
 
 
 
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PET FOOD

A leading pet food brand distributed samples and branded inserts to a targeted audience of dog and cat owners through e-commerce packages. 85% of survey respondents had never heard of the brand prior to receiving the sample. Results included increased brand awareness, trial, and purchase intent.

  • 98% product trial

  • 98% purchase intent

“We have 4 dogs and 2 cats. They went crazy over the samples! Looking to purchase more.”
– Jennifer A, Tustin, CA