PRODUCT SAMPLING DELIVERS SWEET RESULTS

 

Consumers are always on the lookout for new products to satisfy their sweet tooths. Our confectionery case studies show the power of Connected Sampling to help brands stand out from the competition and accelerate purchase conversion with their target audience. Based on first-party survey data, category benchmarks are:

96% Product Trial

+159% Increase in Purchase Intent

 
 
 
 
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CHOCOLATE

A notable chocolate brand partnered with Brandshare to distribute samples of its new flavor among Gen Z and Millennials. The campaign delivered valuable consumer insights and measurable ROI. Through conversational commerce, the brand was able to engage in a 1:1 conversation that drove purchase with one click through add-to-cart connectivity.

  • 4% engagement rate

  • 1:06 minutes — time spent in conversation

  • 116K products carted

  • $3.1MM+ total carted value

 
 
 
 
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CARAMEL

A leading candy brand teamed up with Brandshare to distribute samples via
e-commerce packages to engage mainstream women and moms with kids. Results included increased brand awareness, product trial, and purchase intent. A custom follow-up survey gathered valuable market research and consumer feedback.

  • 99% product trial

  • 85% purchase intent

 
 
 
 
 

GUMMIES

A popular fruit snack brand partnered with Brandshare to sample their product to moms with kids through our targeted e-commerce network. The campaign successfully engaged consumers and increased purchase consideration. A follow-up survey gathered insightful market research and consumer feedback.

  • 99% product trial

  • 91% purchase intent

 
 
 
 
 
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FRUIT CANDY

A popular confectionery brand leveraged e-commerce sampling drive trial and awareness among millennials and moms with kids. The campaign successfully engaged consumers and increased purchase consideration. A custom follow-up survey gathered insightful market research and consumer feedback.

  • 98% product trial

  • +174% increase in purchase intent

 
 
 
 
 
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TAFFY

A well-known candy brand partnered with Brandshare to distribute samples of their new product among a targeted e-commerce network. The Connected Sampling™ campaign resulted in increased brand awareness and product trial, with conversational commerce allowing the brand to engage in a 1:1 conversation with consumers.

  • 9% engagement rate

  • 97% loved the sample

  • 58 seconds — time spent
    in conversation