THINK OUTSIDE THE BOX
VENUE-BASED SAMPLING
Our proprietary, nationwide network of venue partners helps you form a connection with your target audience through a customized in-person brand experience. Every product sampling campaign is custom designed to meet your brand’s specific needs. To maximize your ROI, our venue-based solutions can be targeted by geographic region and key retailer proximity.
WHERE IT MATTERS MOST
Insight‑driven activations ensure your brand connects when and where influence matters most. Within our campaigns, we leverage our proprietary Advantage SiteSelector™ tool to identify venues that over‑index for your target audience. By aligning shopper profile data with priority markets, ZIP‑code insights, retailer-specific shopping likelihood, and high‑traffic venue intelligence, we pinpoint locations that naturally attract your ideal consumer.
This enables activations in pre‑shop environments where shoppers are most open to discovery. Some of the venues within our network include:
Active Lifestyle: Gyms, yoga studios, specialty fitness classes, health clubs
Social Sports & Recreation: Pickleball, tennis, golf, running clubs, adult sports leagues
Campus Life: Dorms, fraternities, sororities, medical centers, fitness facilities, student activities
Hot-Spot Travel & Getaways: Hotels and resorts, seasonal vacation rentals, festival accommodations, group celebration stays
Self Care: Day spas, salons, nail salons, waxing centers
Health & Wellness: Pediatrics, OB/GYN, dermatology, medspas
Pets: Grooming, Doggy daycare, boarding, adoption centers, shelters, veterinarian offices
Family Fun: Museums, zoos, amusements, shopping centers
Childcare & Activities: Daycare, early learning centers, mommy & me classes
Books & Literary Culture: Independent bookstores, specialty bookstores, children’s bookstores
WHY SAMPLE THROUGH OUR PRE-SHOP NETWORK?
Consumers love getting free samples at unexpected places
Target moments that naturally fit your target audience’s lifestyle, interests, and behaviors, enabling sampling experiences that feel organic, contextual, and motivating.
Samples are shared with consumers who actively want to try the product—ensuring distribution reaches genuinely interested audiences while minimizing waste.
Point of need sampling near key retailers where these audiences actually shop connects trial directly to purchase, increasing conversion and supporting sustained brand adoption.
Our distribution partners opt in and are enthusiastic about sharing your brand with their audiences
Our campaigns see on average 95%+ trial rate!
INFLUENCE HAPPENS HERE
Your most powerful advocates aren’t always online. They’re the coworker everyone turns to for recommendations, the stylist who knows what’s new, the yoga instructor helping you be your best you. Reach everyday community leaders and consumers where peer recommendations carry real influence.
VENUE-BASED SAMPLING FAQS
-
Venue‑based sampling places products inside everyday environments—like gyms, salons, and hotels—so consumers discover and try them naturally during their routines, creating a simple, high‑impact in‑person experience.
-
Supported venues include fitness studios, salons and spas, travel stays, college campuses, health and wellness offices, pet‑care environments, and more, allowing brands to align with consumers at point of use and need.
-
Audience targeting uses curated venue networks aligned to lifestyle, life stage, and setting, allowing brands to reach consumers in relevant real‑world moments that naturally encourage trial and engagement.
-
Our SiteSelector™ tool aligns shopper profile data tied to a brand’s target audience with market insights and venue foot traffic data to select locations that reach the right consumers in relevant pre-shop environments.
-
Brandshare uses a two‑pronged recruiting approach, engaging existing venue partners and recruiting new venues to meet campaign goals. Venues receive a sign‑up form with program details and must agree to program terms.
-
Products are placed in trusted, high‑traffic touchpoints—such as check‑in areas, waiting rooms, student centers, guest rooms, etc—ensuring samples are seen, accessed, and used in contextually relevant moments.
-
Venue programs leverage existing, high‑traffic environments instead of events or staffing, enabling brands to reach targeted audiences more efficiently with lower operational costs and greater consistency.
-
Sampling programs capture trial data, engagement signals, and consumer feedback, tying real‑world sampling moments to measurable outcomes such as purchase intent, conversion, and downstream retail or digital lift.