TURN EVERYDAY MOMENTS INTO BRAND EXPERIENCES

Collage of brand sampling moments, including individuals holding packaged samples, a person offering a sample to a dog indoors, and a smartphone scanning a QR code next to an open box.
 

TARGETED LIFESTYLE AND LIFE STAGE SAMPLING

Targeted lifestyle and life stage sampling reaches consumers in the environments that align with how they live, shop, and spend their time. By integrating product experiences into relevant, real‑world moments, brands can connect with the right audience at the right time and place. This approach drives awareness, encourages trial, and generates meaningful feedback to evaluate campaign performance.

 
 
 
 

WHY SAMPLING?

Product sampling is an icebreaker. It initiates interaction with customers and builds trust and loyalty. Samples encourage shoppers to try something new without the monetary risk. In fact, 86% of shoppers say sampling impacts what they buy. Leverage the power of a sampling to drive trial and increase purchase intent[D.

Lifestyle brand sampling moment with a packaged item being handed across a checkout counter, surrounded by merchandise displays.
 
 
 
 
Sample product with a package insert card being held above an open box containing folded textiles.

OUR TURNKEY, END-TO-END APPROACH

Sampling succeeds when execution is consistent at every step. We manage all aspects of your campaign from kickoff to recap, no matter how you activate.

  • Single Point of Contact: A centralized point of contact oversees your program from planning through execution, ensuring clarity, alignment, and accountability.

  • Category-Proven Strategies: Programs built around category insights, product nuances, and proven success frameworks.

  • Nationwide Scale & Reliability: Proven infrastructure to execute consistently across markets while maintaining quality and control.

  • Audience Precision: Distribution designed around defined lifestyle and life stage audiences to ensure relevance and efficiency.

  • All-Inclusive Pricing: Clear, upfront pricing that covers production, kitting, shipping, execution, and a branded survey.

  • Reporting & Insights: Regular campaign updates, key performance reports, and attribution tracking through QR‑based surveys and data capture.

 
 
 
 

FROM IN HAND TO INSIGHT WITH CONNECTED SAMPLING™

Effective sampling doesn’t end with distribution. Each program creates an opportunity to understand how consumers respond. By incorporating QR‑enabled touchpoints, brands can gather valuable insights, deepen engagement, and accelerate purchase conversion, helping brands shape what comes next.

Person holding a smartphone scanning a QR code on a printed insert card.
 
 
 

BRAND SAMPLING FAQS

  • Brandshare offers in-home sampling through e-commerce orders and meal kits, in-venue sampling in lifestyle locations, and in-store sampling at the point of purchase or through grocery delivery pickup.

  • Brandshare enables large‑scale sampling through our network of e-commerce, venue, and retail partners, allowing brands to distribute samples efficiently across markets and audiences while maintaining consistency and reach.

  • Brandshare pairs physical sampling with digital touchpoints that provide product education, usage guidance, and feedback opportunities, extending the value of trial beyond the initial product experience.

  • Brands can expect increased product discovery, trial or engagement, and purchase intent, supported by consumer feedback and program‑level insights that help evaluate performance.

  • Brandshare simplifies sampling by managing planning, sourcing, production, fulfillment, and coordination across channels, helping brands execute programs consistently without added operational complexity.