What is in-home sampling?

In-home sampling delivers brand experiences directly to consumers through e-commerce orders or meal kits, placing products at their doorsteps when they’re most engaged and receptive to trying something new.

How does in-home sampling work with physical samples?

When physical samples are available, products are inserted into e-commerce or meal kit orders, giving consumers the opportunity to try items at home and build confidence through firsthand experience.

When does direct response make more sense than physical sampling?

Direct response is recommended when physical samples aren’t feasible due to format, supply, cost, or timing, using targeted inserts or offers to educate consumers and prompt action without including a product.

How do in-home programs fit alongside other sampling channels?

In-home programs complement other sampling channels by extending trial into the home, reinforcing experiences introduced in venues or retail, and reaching consumers beyond traditional in-person touchpoints.

What outcomes does in-home sampling support?

In-home sampling supports product discovery, trial or engagement, and increased purchase intent by reaching consumers in a familiar, at-home environment.

Can in-home programs be targeted or customized by audience?

Yes, programs can be targeted and customized by audience or retailer using demographic and consumer profile data to place brand experiences in orders that align with your desired audience.

How is in-home sampling measured?

Measurement may include program delivery metrics, engagement with digital experiences, and consumer feedback captured through surveys or interactions, depending on the program structure.

THE NEW ERA OF PRODUCT SAMPLING BEGINS IN THE HOME

IN-HOME SAMPLING

Our in‑home sampling solutions create meaningful brand connections through thoughtful, unexpected surprise-and-delight moments inside consumers’ homes. Through our network of popular retailers, leading meal kits, trusted grocery delivery services, and more, we seamlessly introduce your brand into everyday routines. Each program is designed to spark discovery at unexpected moments, driving trial, consideration, and lasting impact beyond the first use.

WHY IN HOME SAMPLING WORKS

Delivered through trusted retail and delivery partners
Integrated into existing orders for seamless trial
Reaches households at moments tied to consumption and replenishment
100% share of voice and open rate
Enables consistent execution across a national footprint

“Since trying the sample of chewy mints that I received in my order, they have replaced the mints I used to buy. It’s a really good product!”

- Jennifer R., Denver, CO

Series of indoor moments showing people opening boxes and looking at printed inserts in casual home environments.

MAKE A CONNECTION

Leverage the power of our 45 lifestyle networks or create a custom targeted network to deliver a brand experience to your audience.

Active Lifestyle
Fashion-Forward & On-Trend
College Students
Culinary Enthusiasts
Gen Z
Health & Wellness
Multicultural
Millennials
Modern Moms
New Parents
Sustainable Shoppers
And more!

PACKAGE INSERT MEDIA SOLUTIONS

When you need impact—with or without a physical sample—we deliver. Our insert-only solutions go beyond standard media placements to create true brand experiences inside the box. We combine scale, efficiency, creativity, premium production and strategic brand thinking to craft inserts that feel like an extension of your product—even when no sample is available.

INSERTS BECOME THE SAMPLE

We transform inserts into your brand’s experience, benefits and voice. It’s the ideal solution for:

Early-stage launches
Digital or non-shippable products
High-value items
DTC offers and subscription services
Traditional direct response offers
Brands without a physical sample format

Person in a kitchen holding a package insert card while unpacking a white Rue La La box on the counter.

IN-HOME SAMPLING FAQS

In‑home sampling delivers brand experiences directly to consumers through e‑commerce orders or meal kits, placing products at their doorsteps when they’re most engaged and receptive to trying something new.
When physical samples are available, products are inserted into e‑commerce or meal kit orders, giving consumers the opportunity to try items at home and build confidence through firsthand experience.
Direct response is recommended when physical samples aren’t feasible due to format, supply, cost, or timing, using targeted inserts or offers to educate consumers and prompt action without including a product.
In‑home programs complement other sampling channels by extending trial into the home, reinforcing experiences introduced in venues or retail, and reaching consumers beyond traditional in‑person touchpoints.
In‑home sampling supports product discovery, trial or engagement, and increased purchase intent by reaching consumers in a familiar, at‑home environment.
Yes, programs an be targeted and customized by audience or retailer using demographic and consumer profile data to place brand experiences in orders that align with your desired audience.
Measurement may include program delivery metrics, engagement with digital experiences, and consumer feedback captured through surveys or interactions, depending on the program structure.