GOOD THINGS COME IN SMALL PACKAGES

 

Selecting products that are best for baby are essential for any parent, whether its their first or fourth child. With so many product options to choose from, we understand the importance of connecting with parents in their homes - where product trial is the highest. Our case studies demonstrate the importance of establishing a relationship with parents to build trust to increase purchase conversion. Based on first-party survey data, category benchmarks are:

93% PRODUCT TRIAL

+74% PURCHASE INTENT

 
 
 
 
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SKIN CARE

A baby skin care brand distributed samples to a highly targeted  group of e-commerce shoppers to effectively connect with expectant mothers and parents of young children. Results included increased brand awareness, product trial and the conversion of consumers who previously preferred competitive products. A custom follow-up survey gathered valuable market research and consumer feedback.

  • 97% product trial

  • 68% plan to purchase

  • 64% shared their experience