Consumers Will Be S-Mitten with Hair Care This Winter

 

If your brand is looking to garner loyalty with consumers, the winter months are the perfect time to leave a lasting impression. With consumers switching up their hair care products as they anticipate winter weather, they’ll be looking for products that they can turn to again and again because they deliver:

 
 

1. Nourishment

With temperatures fluctuating, consumers want products with formulas aimed toward exfoliating, cleansing, rebalancing, and nourishing their scalp

2. Proactive Care

With their hair prone to breakage in the winter, consumers look for products that diminish the appearance of split ends and prevent further damage

 
 
 
 

3. Soft Strands

Hair can dry out in the winter months, so consumers search for products that soothe strands and keep their hair soft

4. Hydration

Winter means low humidity and dry indoor heat, meaning hair can become charged with static electricity. Products that keep hair healthy and hydrated will be at the top of list

 
 
 
 

Surprise and delight hair care enthusiasts just in time for winter with a Connected Sampling™ campaign. Brandshare’s campaigns are an easy and effective way to sample at scale and earn brand loyalty while earning guaranteed ROI.

 

Source: Federico Beauty Institute

 
 
Brandshare Marketing