3 Trends Defining the Future of Retail
The pandemic caused a massive uptick in e-commerce shopping, and this trend isn’t slowing down anytime soon. Having shifted towards the convenience of shopping from home, consumers will look to brick-and-mortar shopping as a form of entertainment. More importantly, shoppers will expect brands and retailers to provide a frictionless omnichannel shopping experience, keeping them entertained and engaged through the entire purchase funnel. So, how do retailers adjust?
1. In-Store Shopping = Entertainment
Consumers expect retailers to keep them entertained across digital and in-person environments. Brick-and-mortar retail shopping is no longer a necessity, but 51% of consumers miss shopping as a form of socialization. By creating a cohesive, entertaining experience for shoppers in-person and online, brands can sustain their brick-and-mortar presence, keep consumers consistently engaged, encourage positive brand perception, and drive conversion.
2. Optimize and Expand Digital Experiences
62% of consumers feel their online and offline worlds have converged. It goes without saying that retailers must provide seamless digital experiences, but as today’s consumer spends as much if not more time in the digital realm as they do the physical, digital interactions must not only satisfy but delight. Designing intuitive, efficient, and engaging digital experiences will be the cornerstone of any retailers’ future success.
3. Play to Your Audience
Consumers face more retail choices than ever before. The renewed and heightened focus on shopping as entertainment presents retailers with the opportunity to focus on more niche and relevant audiences. By focusing their consumer engagement approach, retailers can produce tailored experiences, increase conversion, and build valuable brand loyalty.
In the new consumer landscape, traditional retail marketing methods won’t suffice. Whether through innovative in-store activations, digital design, or hyper-targeted marketing strategy, retailers must evolve and tailor their experiences to consumers’ ever-shifting wants and needs. Becoming a Brandshare e-commerce retailer partner is a simple, efficient, and effective way to engage your consumers with a surprise and delight moment designed for them to increase customer LTV. Afterall, everyone loves a free sample.
Source: Retail Touchpoints