How to Surf the Surge of Online Food & Beverage Sales

 
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According to the Food Industry Association (FMI) and Nielsen IQ, online sales of packaged food and beverage products could reach $109 billion in 2021. Grocery is now the top online CPG category, accounting for 44% of all online CPG sales and totaling a 125% increase over the course of 2020. With this continued surge in online food and beverage purchasing behavior, companies have a $58 billion dollar opportunity in getting shoppers to spend as much on food as they do on non-food items.

Brandshare’s Connected Sampling solutions provide a simple and effective way to drive trial, brand awareness, and purchase among target consumers. While online food and beverage sales continue to surge, so do the number of options consumers face when selecting food and beverage products. A Brandshare Connected Sampling campaign allows brands to stay front-of-mind by providing consumers a surprise and delight experience while our digital integrations increase purchase by seamlessly driving to major e-commerce retailers. As the surge in online food and beverage sales continues, there’s never been a better time for food and beverage brands to engage Brandshare’s Connected Sampling capabilities.

 
 

Source: FoodDive

 
 
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