‘Fragrance for All’ White Paper

As our definitions of beauty and wellness have evolved, fragrance has risen as a top category for consumers looking to indulge in a self-care moment. In Q2, the category saw $1.5 billion in sales, a 13% increase over the same period in 2021. For many, wearing fragrance has become a personalized experience, no longer kept to gender norms. Wearers look for fragrances that champion their individuality and expression, while also keeping the environment top of mind.

These shifts signal a brighter future for all and gives power back to the consumer. Today’s shoppers evaluate products based on merit and how they align with their values. They choose brands that meet their individual needs and are driving substantial change.

Check out our latest white paper to learn more about this evolving industry.