Brandshare, Brand Connections Join Forces, Expanding Its Product Sampling and Digital Solutions

Brandshare, a leading provider of omnichannel brand experiences through product sampling and digital engagement, is combining its talent, technology and capabilities with those of Brand Connections, an award-winning integrated marketing agency. The combination expands Brandshare’s services and offers the agency’s clients a one-stop shop for omnichannel sampling solutions.

Brandshare and Brand Connections both partner with top consumer packaged goods companies and retailers to engage shoppers and measure the impact of product sampling across categories, including food and beverage, beauty, health and wellness, baby care, household products and pet care.

“The synergies across our organizations will bring even greater value to our business partners through an expanded portfolio of omnichannel Connected Sampling™ solutions. By combining Brandshare’s e-commerce expertise with Brand Connections’ venue-based sampling expertise, we can best serve our clients and help them to deliver on their KPIs,” said Brandshare CEO Alan Verdun. “Consumer packaged goods manufacturers and retailers can engage shoppers at every touchpoint of the purchase funnel to build brand recognition, drive product trial and increase customer lifetime value.”

With an expansive list of retailer relationships and omnichannel sampling at the forefront of each business, the combined companies will operate under the Brandshare name and under the leadership of Brandshare’s CEO Alan Verdun. Advantage Solutions acquired Brandshare in April 2022 and Brand Connections in 2018. Brandshare is part of Advantage Solutions’ Media and Technology group, led by group President Corey Weiner.